We create solutions for restaurant, retail, and consumer-based businesses that drive brand recognition, streamline operations, and increase revenue.
Shannon Green Collection
The Shannon Green Collection website exemplifies the pinnacle of luxury, reflecting the brand's commitment to offering exquisite and one-of-a-kind jewelry pieces. Rich in aesthetics and functionality, the site seamlessly integrates WooCommerce with Square POS, enabling an effortless and secure shopping experience. With its intuitive navigation and sumptuous design, the website offers an immersive digital journey through the Shannon Green Collection, matching the elegance and sophistication of the brand itself.
The Challenge
The key challenge for the Shannon Green Collection was that their e-commerce store was not integrated with Square, their in-store Point of Sale (POS) system, resulting in disjointed inventory management and inefficient operations. The noticeable lack of conversion on their existing website due to a design and search engine optimization that failed to encapsulate the brand's high-end aesthetic. The website's inability to resonate with their upscale clientele meant potential lost sales and decreased revenue. The organization was in dire need of a comprehensive digital overhaul to create a high-end, user-friendly website that would not only align with their brand identity but also integrate seamlessly with their POS system to drive conversions and streamline operations.
Bespoke Design Built For Conversion
With eye-catching visuals, interesting content, and mobile compatibility, the enhanced website resulted in an influx of new members who were eager to take advantage of everything the country club has to offer. Additionally, optimizing the website for search engine visibility drew even more attention—and led to membership selling out.
Omnichannel Commerce
Brick & Mortar Meets Online
Square’s omnichannel commerce features offer a robust and seamless integration for both in-store and online operations. The platform provides centralized inventory management, allowed Shannon Green to track stock across multiple locations and sales channels in real-time. Its unified customer directory feature offers insights into customer behavior, buying habits, and preferences, which can be leveraged to improve marketing strategies.
The outcome
- Fully-responsive WordPress website
- Integrations with Square Retail POS
- Custom Email marketing platform
- Integration with Google Products, Meta Commerce, Pinterest