Newtown Country Club
A new website & sales process enabled success, resulting in over 65 new members joining the club in a 6 week period. The modern design and easy-to-navigate interface of the website allowed potential members to find out more about the club's amenities, services and events.
The Challenge
At the start of this project, the club approach Boldly Forge to digitize a printed application form. Upon conducting an evaluation of current systems, it was clear that a new website, refreshed branding, and an automated sales process would help the club identify.
Engaging & Optimized For Conversion
With eye-catching visuals, interesting content, and mobile compatibility, the enhanced website resulted in an influx of new members who were eager to take advantage of everything the country club has to offer. Additionally, optimizing the website for search engine visibility drew even more attention—and led to membership selling out.
Automated Workflows
Streamlined Sales Process
Implementing ActiveCampaign allowed the club to create a highly efficient workflow for accepting new members, quickly converting prospects into paying members. Using an optimized sales process with automated emails and assisted touch points; new members received a personalized experience without additional workload from club representatives.
The outcome
- Fully-responsive bespoke website
- Automated sales process using ActiveCampaign
- Email Marketing through ActiveCampaign